Click here to read the Spring 2010 issue of FOCUS. Themed "Sales and Marketing", this issue examines the growth of Social Media in the alternative investments community, provides the perspectives of five seasoned executives on how to attract new investors (even in difficult times), shares one expert's thoughts on how to make the most of industry events and conferences, and outlines nine critically important traits fund managers need to have if they're to optimize their "edge" to institutional investors.